This Privacy Policy describes how acemen.store (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at margaux@acemen.store or by post using the details provided below:

Onze-Lieve Vrouwestraat 139, 2800 Mechelen, Belgium

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

Device information

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Source of collection: collected from you.

Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.

Customer support information

Purpose of collection: to provide customer support.

Source of collection: collected from you.

Personal Information collected: name and email address.

Sharing Personal Information

We share your Personal Information with several service providers, including WooCommerce which powers our online store. This ensures we can effectively deliver our services and fulfil our obligations with you, as outlined above. To gain insights into how WooCommerce processes personal data, please consult their privacy policy linked here.

Additionally, we might share your Personal Information in adherence to laws and regulations, in response to lawful information requests like subpoenas, or to safeguard our rights.

Behavioural Advertising

We use your Personal Information to deliver targeted advertisements or marketing communications we believe may be of interest to you.

One of the tools we use is Google Analytics, which aids in understanding our customers’ interaction with the Site. You can read more about how Google uses your Personal Information here. If you wish, you can opt-out of Google Analytics at this link.

Furthermore, we also share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, while others might be collected via cookies or similar technologies, subject to your consent based on your location.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page here.

To opt out of targeted advertising, consider the following options:

— Facebook: Adjust Settings
— Google: Manage Ad Settings
— Bing: Personalize Ad Choices

Additionally, you can also visit the Digital Advertising Alliance’s Opt-Out Portal.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

— Your consent;
— The performance of the contract between you and the Site;
— Compliance with our legal obligations;
— To protect your vital interests;
— To perform a task carried out in the public interest;
— For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Your Rights

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you or to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through margaux@acemen.store.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site.

We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

As there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints 

If you would like to make a complaint, please contact us by e-mail or by mail using the details provided above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. 

Last updated: October 2023